Game Genie – Unlock the Power! (A Disorganized Writing)

Sometimes I feel as though collecting for Famicom can be an odd beast, some sort of mythological bird that slips through your grasp time and time again. On the Nintendo side of things, we take a lot for granted, namely the ease at which games are sorted and lists are compiled. There are NTSC games, mostly surfacing in North America, and PAL games. Although there are a few PAL exclusives as well as many which are available in NA only, the mileage covered and countries counted is not so great. And that is what makes Famicom collecting so weird.

On Famicom, the “canon” titles were all released in Japan. Some of those titles were then exported to other Asian countries, but they are still part of the “core” collection. But then Taiwan, Hong Kong, and possibly other countries received some official licensed variants that never made it to Japan. And when it came to unlicensed games…Korea had it’s own set of exclusives, as did Russia, Taiwan, China, and so on. It is no longer a two-continent battle; the availability of Famicom titles varied drastically by region, with the scope and range being much broader than anything on the 72 pins side. Enter, Game Genie.

I honestly believe that aside from the most hardcore of the bunch, most collectors and gamers reading this page will shit themselves when they learn that the infamous Game Genie cheat device swam around in Famicom waters, as well as the Nintendo ones. Everyone can recall the notoriety surrounding Codemaster’s Game Genie: there was the lawsuit from Nintendo, the delayed release times in the United States, and the antagonistic “Thank You Canada!” adverts plastered throughout Canadian media, receiving none of Nintendo’s oppression in the great country up north. And as we all know, after a long and tireless fight, Galoob would eventually market the Game Genie in the States, every kid could finally discover what was on the other side of the flagpole in Super Mario Bros., and life would be complete. But the Game Genie was not finished with its journey – there was still one last adventure for it, and it was the 60 pins ride.

Game Genie on Famicom

Game Genie on Famicom

You see, Codemasters has an intimate relationship with Asia…at least their unlicensed works do. As many might recall, childhood Codemasters favorites such as Micro Machines and Dizzy would make an appearance on the Nintendo, though those games would be somewhat “special”. Instead of appearing in gray game cartridges, these titles found themselves locked inside magical gold or silver cartridges, complete with a special switch on the back. For the European market, the cartridge design was even funkier, and the programmes were housed in Game Genie-esque carts. Yes, I used the British spelling since we are referencing a company hailing from the UK 🙂 Simply put, these carts were unlicensed, released without Nintendo’s approval.

What does this have to do with Asia? To sum things up simply, Taiwan and Hong Kong were the go-to places for unlicensed game companies, when it came to accessing a healthy supply of IC chips and PCBs. As such, the Camerica-published (and Codemasters developed) Nintendo games all contain PCBs manufactured from the aforementioned region.

Even more interesting, though, is the fact that the same manufacturer (BIC, and later Realtec) had also purchased the rights to the whole line of Codemasters’ Nintendo software. As such, Micro Machines was released on Famicom, as well as Fantastic Adventures of Dizzy, Ultimate Stuntman, and other fan favorites. In fact, some of the Nintendo multicart-exclusive Codemasters titles were released on Famicom in single cart packages. The largest area of distribution seems to have been Poland, with the basic Pegasus package containing a 5 in 1 cartridge of Codemasters goodness.

The artwork on these Famicom Codemasters games can be a bit quirky, and thus they seem to be unofficial products; however, they were all licensed by Codemasters themselves. In my own personal opinion though, these Famicom version are much harder to track down than their 72 pin cousins.

Realizing that Codemasters had an enterprising business running in Asia, it comes as no surprise that their Game Genie cheat device would also make an appearance on the 60 pin format; however, this device is much rarer than it’s 72 pin relative.

One of mis amigos, Danilo, helped me to obtain one of these Famicom Game Genies for my collection – I love you bro, and hope I can help you out as well! Since the Game Genie I possess traveled from Argentina to Taiwan, making a brief pit stop in Chile, I am unsure how this compares to locally-distributed versions, but alas I will talk about what I have as well as what I know.

Game Genie was heavily promoted in Taiwan, judging by the adverts and reviews in gaming magazines of the time. Both Famicom and Sega versions made it to Asian shores, though I have never seen any mention or evidence of Game Boy or Super Famicom Game Genies existing. Likewise, although Game Genie was heavily promoted in these parts, I’ve never seen one for sale, outside of South America. Take it for what it’s worth.

The Game Genie I possess comes in a box quite similar to that of it’s 72 pins brethren; English is prevalent up and down the box, as well as French (perhaps this is the remnant of Game Genie’s Canadian launch?). The box just seems to be a 90s “photoshop” edit of the original, with Camerica replaced with Realtec. In addition, a code book is included, though of course it is the generic Camerica version. This is not all too surprising, considering the fact that some of the BIC / Realtec Famicom releases contained Camerica-version boxes and instruction manuals. The reuse of materials is appalling, to be quite frank about it.

On a more interesting note, the package also included a second code book containing cheats for games off of a 76 in 1 multicart. I am quite curious, will these codes work on the original versions of the games? Or will they only work on the multicart versions? This is something I will have to check out later.

Otherwise, there is little to say about this device. It is just Game Genie. Because I grew up without using a Game Genie (I only got a Game Genie for the Nintendo in 1998 or 1999), I don’t have a large use for this item, since I don’t feel a need to cheat myself through the older games. I do particularly love Game Genie for allowing me to access secret areas of games though. But I love the Famicom’s Game Genie even more, for what it is is: a Western device that ended up making it to Eastern shores as an obscure footnote in gaming history.

3 thoughts on “Game Genie – Unlock the Power! (A Disorganized Writing)

  1. Yes, this >> “The largest area of distribution seems to have been Poland, with the basic Pegasus package containing a 5 in 1 cartridge of Codemasters goodness” + that was for the “first run” of the bulked IQ-502 Pegasus sales, later on, they’ve been adding a different, 4 in 1 cartridge of… not as good Codemasters goodness as with the previous multicart 😉 All of that was – as I believe – because Polish company called “Ages” (Sega backwards – coincidence? lol), a kind of a branch of Pegasus distributor “BobMark”, supposedly owned rights to legally distribute those two BIC multicarts along with stand-alone boxed versions of those games included. One thing is confirmed, that they didn’t purchase the rights from anywhere near UK 😉

    • That’s really interesting information, thanks for sharing MWK! It seems to me that all of those Pegasus machines were just rebranded Micro Genius machines.

      I think another market for the BIC games was in South America, though most that I have seen have been from Poland. Maybe BobMark / Ages bought the rights to the Famicom games from BIC themselves, as these carts definitely seem to be official products.

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